IAL Story

The IAL: A quick look under the hood is all it takes to see this Classic has been restored to it's former glory...with turbo-charged technology, no less.

1995: IAL Expansion to the Internet Frontier 

Launched in the Frontier Days of the Internet, the Internet Auction List represented that American spirit of "Go West, young man" with it's pioneering concept of taking Auctions beyond their brick and mortar confines and into cyberspace. Started in 1995 by John Jackley and Andrew Dinnerstein in Phoenix, AZ, when Andrew, an IT specialist with a Fortune 500 Company, suggested to John that he should "check into this Internet thing." That he did! John developed the idea for the IAL based on his past experience of attending and buying at auctions.  To give you an idea of the early internet launch of the IAL, John and Andrew contacted Yahoo by email in 1995 and suggested they add an auction category. Yahoo co-founder,Jerry Yang, replied, "That is a great idea; we will do it."  (You can read an article published in Auction World in July 1995 about the IAL here.)


Late 1990's: Internet Gold Rush

The IAL was an instant Classic back in the  late 1990's with almost every major online and traditional auction company using it to advertise and drive traffic to their websites. During eBay's early years, they were quoted as saying ""we have received over a three-fold increase in traffic from a very targeted audience."  The IAL was mentioned in many major newspapers and magazines including the New York Times, Forbes, Business Week, Money, Fast Company, The Washington Post, Los Angeles Times, PC Magazine and others.


1999: From IAL to Auction Webcast

During this time, John also branched out and started the first auction webcast company in late 1997.  He partnered with a company in Seattle, WA to develop  Livebid was the first auction webcast system. Livebid was used for many auctions including the Kruse collector car auctions, Oscars Dreamland Museum, and a 7-day auction for a Victorian Era Village to name a few.  (That was back in the dial up internet days!)  Livebid was sold to Amazon in 1999. 


2000:  The Dot Com Shakeout

During the 2000 Dot - Com Shakeout, most  Internet auction companies struggled to remain in business. Capitalizing on his success with Livebid, John and his company, USAWeb, soldiered through the shakeout and went on to focus on the webcast market.  During the 2000's, John has been involved in the auction sale of over 500 companies including Arthur Anderson, Indian Motorcycles, The Legendary Stardust Casino, Bay Meadows Race Track and many of the large dot com auction sales of the early 2000's. The IAL continued to be a major source of traffic for the auction companies listed on the site throughout the 2000's.


2013: IAL Restoration

Just like that Classic Collector Car barn discovery, the IAL has been discovered again and has gone through a full frame off restoration. Thanks to a chance meeting in Charlotte, NC with ace programmer Ron Cyrier, John came up with the idea to partner with Ron to redevelop the IAL to give auctioneers another option to market their company and their auctions.  Ron, the chief mechanic of the IAL restoration, brings over 16 years of experience using technology to fuel the growth of Internet technology businesses. Ron's innovative work with  startups such as, and was used to strengthen their online presence with ecommerce solutions and brand sites that increase traffic and revenue.  He also has experience with larger companies such as Lending Tree, Skymall,,, and Honeywell to develop and increase their internet presence.


The IAL:  restored from the auction listing service of the 90's to the turbo-charged auction marketing machine for 2013 and beyond.

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